To save or not to save

How to live in harmony with nature and human nature.

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All the costs of living of the consumers of this planet, nay the entire income from their labour, has to be spent, all the time, only on goods and services that keep nature in perfect condition and human nature sound.

People will be motivated to spend their money on such ecological products, when they can deduct the purchase costs of ecological products from their taxable income from labour. They will then be driven by self interest, reinforced by financial interests, to look for and to buy ecological goods and services and to live ecologically. The consumers will then be the scouts of society, tracing a way of living in harmony with nature, with all the ecological goods and services they buy. They will be the stewards or trustees of human nature, because human nature can be kept sound only with goods and services from nature. Only consumers can keep the integrity of human nature as the life producing capital of the human race, for this and following generations, by their way of living, nay, by their way of life.

To keep the integrity of human nature will then be the goal of development in the free market economy. The goal of development is the goal with which income from labour is spent. While pursuing this goal, the consumer will draw an ethical line in all production processes, by yielding the economic power of expense with his or her ethical force, out of self interest and financial interest.

The tax deductibility of the price of ecological products makes them cheaper to the consumers, by the amount of income taxes they did not have to pay. Because of this price competition, the ecological quality of a product will be a competitive argument, in this improved version of the free market economy. Research and development to make 100% ecological products, will therefore become gainful activities for producers who want to maximize their profits.

The principle of efficiency of the free market economy is the reason why the free market economy is the most efficient way to run an economy, in principle. This principle is : the equilibrium between the two operating accounts of the capital account, the accounts : Costs and Revenues, should be maintained at the source of revenues. For the moment, this equilibrium is maintained at the source of revenues from production. However, production is not the first source of income. The first source of income is : labour. By deducting the costs of living that keep nature sound, from their taxable income from labour, the consumers increase the efficiency of the economy. Economy is the science to share the limited resources of this planet in order to satisfy unlimited desires in a most efficient way, continuously. An increased efficiency in the economy means that more products are made with the available resources of this planet. More well-being will be created for more people, when the costs of living are managed to keep the integrity of human nature, because the efficiency of the economy will be improved, in an ethical way.