Public Service Announcement
Embargoed until February 14, 2001

Canada Well-Being Measurement Act launched on Valentines Day

* * * * *

The greatest testimony to love is the conception, nurture and launch of the next generation into the world.

It is therefore significant that the Canada Well-Being Measurement Act is being introduced in the House of Commons on Valentines Day.

The Act is not connected with any political party. It proposes expanding the way we measure progress to include the social, economic and environmental factors which affect the well-being of people, communities and ecosystems in Canada.

What we count and what we measure shows what we value. When we count only monetary transactions (GDP), environmental quality and social cohesion receive little attention. When we legitimize other factors by measuring and reporting on them in our core measure of progress, they become visible. This visibility, in turn, enables us to see how policies and actions affect the measures, and encourages decision-makers to pay attention to them.

Such refined indicators would change the way in which we assess progress and increase our awareness of challenges and successes, thereby enable us to steer more carefully toward a secure and satisfying future.

For these reasons we offer the Canada Well-Being Measurement Act as a Valentines gift to the young people we love and to the generations that will follow them.

Full details are available at: http://www.cyberus.ca/choose.sustain/index3.html

Listeners can get more information about this Act by writing postage free to: Joe Jordan MP, House of Commons, Ottawa, K1A 0A6 or by Internet from: sustain5 [ at ] web.ca

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The Canada Well-Being Measurement Act is project of the:

7th Generation Initiative

2799 McDonald's Corners Rd.

RR #3 Lanark, Ontario K0G 1K0

sustain5 [ at ] web.ca

Inquiry is welcome.

Questions and comments are welcome.

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Last Update: February 11, 2001
Filename: http://www.SustainWellBeing.net/7GI/media/PSA.shtml